“Where do you want to go today?” was the title of Microsoft’s first global image advertising campaign. The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden + Kennedy. The campaign, which The New York Times described as taking “a winsome, humanistic approach to demystifying technology,” had Microsoft spending $100 million through July 1995, of which $25 million would be spent during the holiday shopping season ending in December 1994.

source: wiki